Neon isn’t just for bars and fashion stores—its pop-ups in design have been popping up everywhere. A recent lean towards maximalist color palettes and a revival of 1980s styles have brought neon back into fashion, signage and more. Neon’s bright colors are great for drawing the eye to important parts of a design. They can help make “buy now” buttons more clickable, or reimagine a brand logo for an attention-grabbing effect. But be careful not to overdo it with neon—it’s not for everyone’s style.
Neon, pronounced NEE-on, is a colorless gas that glows reddish orange when put inside certain types of tubes. It’s mostly used in signs that light up—you may know them as “neon signs.” Neon is a noble gas (also called inert gases) that belongs to Group 18 of the periodic table. The other naturally occurring members of this group are helium, argon, krypton, xenon, and radon. These elements are known for their lack of chemical reactivity, so they never react with other chemicals in the same way as metals do.
In a neon sign, an electric current of the right voltage and amperage passes through a neon tube, causing the atoms to become “excited”. When this happens, they have more energy than their neutral state, so they’re able to climb up to higher orbits around the nucleus. The extra energy they have allows them to give off a coloured glow when they drop back down to their original, neutral orbits—the atoms emit a photon of a specific colour in the process.
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